Privacy Policy
Effective Date: 17 July 2026
Last Updated: 31 August 2026
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page with the updated revision date.
Contact Us
If you have any questions about this Privacy Policy or your personal information, please contact us:
The Wallflower Beauty Co.
Website: wallflower-beauty.com
Email: elesurf@Wallflower-beauty.com
Business Address: Unit 7, Kirkintilloch Arcade, Cowgate, Kirkintilloch, G66 1HW.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.
Introduction
Welcome to The Wallflower Beauty Co. ("we", "our", "us"). We are committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit wallflower-beauty.com, book appointments, purchase products or services, or contact us.
Information We Collect
Depending on how you interact with us, we may collect:
Information you provide
Full name
Email address
Telephone number
Billing address
Appointment details
Treatment history (where relevant)
Information you provide in enquiry forms or messages
Marketing preferences
Payment Information
Payments are processed securely through our payment providers. We do not store your full payment card details on our website.
Booking Information
Appointments are managed through Fresha. When booking online, your personal information is collected and processed through Fresha in accordance with their own Privacy Policy.
Information collected automatically
When you visit our website, we may automatically collect:
IP address
Browser type and version
Device information
Pages visited
Time spent on pages
Referring website
Cookie information
How We Use Your Information
We use your information to:
Manage appointments
Provide beauty treatments and services
Process payments
Respond to enquiries
Send booking confirmations and appointment reminders
Improve our website and customer experience
Send marketing communications where you have chosen to receive them
Meet our legal and regulatory obligations
Lawful Basis for Processing
We process your personal data under one or more of the following lawful bases:
Your consent
Performance of a contract
Compliance with legal obligations
Our legitimate business interests
Marketing Communications
With your permission, we may send you:
Promotional emails
Special offers
News about treatments
Seasonal promotions
SMS marketing messages
You can unsubscribe from marketing communications at any time by following the unsubscribe link or contacting us directly.
Cookies
Our website uses cookies and similar technologies to:
Ensure the website functions correctly
Understand how visitors use our website
Improve website performance
Measure advertising effectiveness
Deliver relevant advertising
We use services including:
Google Analytics
Meta (Facebook and Instagram) Pixel
You can control or disable cookies through your browser settings. Where required, we will request your consent before placing non-essential cookies on your device.
Third-Party Services
We work with trusted third-party providers including:
Fresha (online booking)
Payment processing providers
Website hosting providers
Google Analytics
Meta (Facebook & Instagram)
Email marketing providers
These providers only process personal information where necessary to provide services on our behalf or where they act as independent data controllers under their own privacy policies.
Sharing Your Information
We do not sell your personal information.
We may share your information where necessary with:
Booking platform providers
Payment processors
Professional advisers
IT support providers
Legal or regulatory authorities where required by law
Data Retention
We retain personal information only for as long as necessary to:
Deliver our services
Maintain appointment records
Comply with legal and tax obligations
Resolve disputes
When information is no longer required, it will be securely deleted or anonymised.
Keeping Your Information Secure
We use appropriate technical and organisational measures to protect your personal information against:
Unauthorised access
Loss
Misuse
Alteration
Disclosure
Although we take reasonable steps to protect your information, no internet transmission or storage system can be guaranteed to be completely secure.
Your Rights
Under UK GDPR, you have the right to:
Request access to your personal data
Request correction of inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Request transfer of your data where applicable
Withdraw consent at any time where consent is the lawful basis for processing
To exercise any of these rights, please contact us using the details below.
Children's Privacy
Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children.
Third-Party Websites
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites.